Tripadvisor Statistics 2024 By Users and Revenue

Introduction

Tripadvisor Statistics: Tripadvisor is an American online travel agency that offers user-generated content-supported travel bookings. It currently operates in 40 countries and supports 20 languages. Its headquarters are in Needham, Massachusetts, USA. The brand provides hotel and flight booking services, tablet reservations, guidebooks, and vocational rentals. Today, Tripadvisor has become one of the leading online travel booking companies, as proven by Tripadvisor Statistics.

Editor’s Choice

• 45% of travelers plan three or more trips, while 46% take at least one international trip.
• Tripadvisor Statistics 2022 noted the following numbers for the platform: total photos and videos uploaded (31,630,924), Forum posts (3,897,341), Reviews Submitted (30,244,481), and Q&A (941,509).
• According to 76% of Tripadvisor users, travel photos submitted by travelers are the leading factor influencing the booking decision.
• According to Tripadvisor’s Experience of Travel Study Report 2024, natural attractions (45%), Cultural or historical landmarks or monuments (42%), and museums/ art galleries (29%) are the top 3 influential factors that affect destination choice. 
• 71.01% of reviews showed 5/5 bubbles, while 4/5 represented 11.65%. There were 5.37%, 4.03%, and 7.94% of 3, 2 and 1 bubbles of rating respectively.
• Around 1.3 million reviews were recognized as fake and were removed. In addition, 72% of all fake reviews were reported as fake even before being posted.
• According to the Tripadvisor Review Transparency Report 2023, in 2022, the highest number of reviews were given for accommodation, resulting in 40.30% of restaurants, experiences, including attractions and activities, contributing 38.43% and 20.84% of all business reviews by category. 
• As of 2023, there were around 1,000 million reviews and ratings on the Tripadvisor online travel booking platform from around the world.
• According to the Tripadvisor Review Transparency Report 2023, reviews that include serious safety incidents are ten times more likely to receive more clicks than reviews without any such incident. 
• 96% of Tripadvisor travelers prefer to read reviews before planning trips and booking accommodations.

General Tripadvisor Statistics

• Tripadvisor Statistics show that around 33,194 properties were penalized for fraud.
• 45% of travelers plan three or more trips, while 46% take at least one international trip.
• The average of online reviews of hotels listed on Tripadvisor is 68 characters.
• Tripadvisor’s Experience of Travel Study Report 2024 shows that respondents to the survey of travelers referring to their most recent trip, 91% said it provided lasting memories, while 86% said it brought intense emotions such as joy, awe, and excitement, while 80% said the trips gave them surprising experiences.
• In addition, 79% of respondents found lodging very or extremely important, 71% said dining is very or extremely crucial, and 69% voted saying activities are very or extremely important.

By Reviews

• Tripadvisor Statistics show that as of 2023, 51.86% of reviews were generated from Europe, whereas North America contributed 25.21%. 
• Around 1.3 million reviews were recognized as fake and were removed. In addition, 72% of all fake reviews were reported as fake even before being posted. 
• A human moderator of Tripadvisor manually verified 2.3 million reviews to determine whether they should be posted.
• In 2022, 73 million opinions and reviews were posted by the Tripadvisor community.
• Around 17.4 million Tripadvisor members submitted 30.2 million reviews. 
• Furthermore, 1.33 million business listings were created on this online travel booking platform.
• Tripadvisor Statistics 2022 noted the following numbers for the platform: total photos and videos uploaded (31,630,924), Forum posts (3,897,341), Reviews Submitted (30,244,481), and Q&A (941,509).
• The average rating increased to 4.34 bubbles out of 5.
• Furthermore, 71.01% of reviews showed 5/5 bubbles, while 4/5 represented 11.65%. There were 5.37%, 4.03%, and 7.94% of 3, 2 and 1 bubbles of rating respectively.
• The average response time for contested reviews is less than 6 hours, contributing 78.80%.
• In addition, 35.87% of reviews were removed, but 64.13% remained posted.
• According to the Tripadvisor Review Transparency Report 2023, reviews that include serious safety incidents are ten times more likely to receive more clicks than reviews without any such incident. 
• As of 2023, there were around 1,000 million reviews and ratings on the Tripadvisor online travel booking platform from around the world.
• 96% of Tripadvisor travelers prefer to read reviews before planning trips and booking accommodations.
• Tripadvisor Statistics say that 58% of travelers are likely to read 6 to 12 reviews before choosing a restaurant, while 79% will do the same while choosing a hotel.
• In addition, more than 50% of travelers are not likely to book an accommodation unless it has any reviews.
• According to 76% of Tripadvisor users, travel photos submitted by travelers are the leading factor influencing the booking decision.

By Business Category

(Reference: tripadvisor.com)

According to the Tripadvisor Review Transparency Report 2023, in 2022, the highest number of reviews were given for accommodation, resulting in 40.30% of restaurants, experiences, including attractions and activities, contributing 38.43% and 20.84% of all business reviews by category. 0.41% and 0.02% of reviews belonged to flights and cruises.

Top 10 Countries With Paid Reviews Share On Tripadvisor

1. India – 15.68% 
2. Russia – 13%
3. United States – 8.18%
4. Türkiye – 6.60%
5. Italy – 5.95%
6. Vietnam – 5.36%
7. Pakistan – 4.05% 
8. Germany – 3.66%
9. Venezuela – 3.58%
10. Bangladesh – 3.38%

Top 10 Reasons For Removing Posts Excluding Fraud

• Repeat Characters – 177,284
• Duplicate Submissions – 65,232
• Unsupported Language – 49,691
• Ineligible experience – 27,111
• Commercial – 21,460
• Profane or Vulgar – 17,999
• Personally Insulting – 11,572
• Wrong Listing – 10,886
• Listing Update – 10,502
• Irrelevant Commentary – 8,942

Tripadvisor Statistics By Employee Demographics

By Age

Employees Age	Percentages
Less than 18 years	0%
18-20 years	0%
20-30 years	66%
30-40 years	26%
40+ years	6%

(Source: zippia.com)

According to Tripadvisor Statistics, the majority of employees are aged between 20 and 30, representing 66% of the workforce. There are 26% of employees aged 30 to 40 years, while 6% of the workforce belong to 40+ years of age.

Length Of Employment

Number or Years	Percentages
Less than one year	41%
1-2 years	21%
3-4 years	8%
5-7 years	15%
8-10 years	9%
11+ years	7%

(Source: zippia.com)

On average, most of the employees are working with the company for less than a year, contributing 41% of employees. In addition, 44% of the employees have worked with Tripadvisor for 1 to 7 years. 16% of the employees are loyal to the company, and on average, they have been loyal for 8 to 11+ years.

By Website Traffic

(Reference: semrush.com)

Over the last six months of 2024, including 2023, this online travel booking platform generated most of the traffic from the United States of America. The United Kingdom, Indonesia, India, and Canada are leading countries, following the USA, which contributed to the highest traffic on the Tripadvisor platform. Tripadvisor Statistics show that all of these top countries with the highest website traffic accessed the platform through mobile devices. In addition, mobile device traffic represented 62.56%, while desktop contributed 37.44%.

Market Cap Of Leading Online Travel Companies Worldwide

The Following Chart confirmed that Tripadvisor was one of the top 10 leading online travel companies globally as of September 2023.

(Source: statista.com)

Most Visited Travel And Tourism Websites Worldwide

As Of January 2024 By Number Of Website Visits In Millions

1. Booking.com (565.2)
2. Tripadvisor.com (162.4)
3. Airbnb.com (100.9)
4. Expedia.com (90)
5. Agoda.com (87.3)
6. Southwest.com (65)
7. aa.com (64.8)
8. Uber.com (64.5)
9. Delta.com (57.6)
10. Marriott.com (57.4)
11. Ryanair.com (53.9)
12. United.com (52.4)
13. Vrbo.com (50.3)
14. Hotels.com (49.3)
15. Trip.com (45.5)

(Source: statista.com)

Hotel Or Private Accommodation Online Booking By Brand In The USA

(Reference: statista.com)

According to Tripadvisor Statistics 2023, Booking.com is one of the top 10 most-used online booking platforms for hotels or private accommodations in the USA. It represents 12% of the total bookings. Booking.com, hotels.com, Airbnb, Expedia, Priceline, and Trivago were top brands for the same reason.

Greatest Influence On Destination Choice

(Reference: glampingbusiness.com)

According to Tripadvisor’s Experience of Travel Study Report 2024, natural attractions (45%), Cultural or historical landmarks or monuments (42%), and museums/ art galleries (29%) are the top 3 influential factors that affect destination choice. Other factors include adventure activities, guided tours, amusement parks, Spa or wellness, concerts, Sporting events, etc.

Discretionary Spend Cuts To Save For Travel

(Reference: glampingbusiness.com)

Tripadvisor’s Experience of Travel Study Report 2024 found that 44% of travelers are ready to cut their spending on dining out to save for travel. Other preferred top cuts include food deliveries (42%), Clothing/ accessory purchases (36%), rideshares, taxis, and entertainment or events (33%).

Travel Outlook

According to Tripadvisor, following the top places for a vacation by scenario around the world.

Top Honeymoon Destinations In 2024 (Worldwide)

1. Bali, Indonesia
2. Hoi An, Vietnam
3. Maldives
4. Dominican Republic
5. Mauritius
6. Khao Lak, Thailand
7. Jamaica
8. Santorini, Greece
9. Zanzibar Island, Tanzania
10. Venice Italy

Sustainable Destinations In 2024 (Worldwide)

1. Copenhagen, Denmark
2. Stockholm, Sweden
3. Bordeaux, France
4. Helsinki, Finland
5. Singapore
6. Melbourne, Australia
7. Oslo, Norway
8. Brussels, Belgium
9. Galway, Ireland
10. Belfast, United Kingdom

Top Destinations In 2024 (Worldwide)

1. Dubai, United Arab Emirates
2. Bali, Indonesia
3. London, United Kingdom
4. Hanoi, Vietnam
5. Rome, Italy
6. Paris, France
7. Cancun, Mexico
8. Marrakech, Morocco
9. Crete, Greece
10. Hoi An, Vietnam

Trending Destinations In 2024 (USA)

1. Napa, California
2. St. Petersburg, Florida
3. Marathon, Florida
4. Brooklyn, New York
5. Provincetown, Massachusetts
6. West Yellowstone, Montana
7. Homer, Alaska
8. Eureka Springs, Arkansas
9. Portland, Oregon
10. Kanab, Utah

Top Destinations In USA, 2024

1. New York City, New York
2. Oahu, Hawaii
3. Las Vegas, Nevada
4. New Orleans, Louisiana
5. Miami Beach, Florida
6. Maui, Hawaii
7. Nashville, Tennessee
8. Charleston, South Carolina
9. Chicago, Illinois
10. Keywest, Florida

Top Food Destinations In 2024 (USA)

1. New Orleans, Louisiana
2. Charleston, South Carolina
3. Maui, Hawaii
4. New York City, New York
5. Savannah, Georgia
6. Nashville, Tennessee
7. Miami Beach, Florida
8. Boston, Massachusetts

Top Food Destinations In 2024 (Worldwide)

1. Hanoi, Vietnam
2. Rome, Italy
3. Crete, Greece
4. Cusco, Peru
5. Florence, Italy
6. New Delhi, India
7. Barcelona, Spain
8. New Orleans, Louisiana, USA
9. Lisbon, Portugal
10. Phuket, Thailand

Top Nature Destinations In 2024 (Worldwide)

1. Kathmandu, Nepal
2. Halong Bay, Vietnam
3. Hurghada, Egypt
4. Mauritius
5. Lombok, Indonesia
6. Kauai, Hawaii, United States
7. Zanzibar, Tanzania
8. Grand Cayman, Cayman Islands
9. Guadalupe
10. Kruger National Park, South Africa

Tripadvisor’s Best Of The Best Restaurants, Traveler’s Choice Awards 2023

1. Restaurant Bougainville, Amsterdam, Netherlands
2. Ise Sueyoshi, Nishiazabu, Japan
3. The Old Stamp House Restaurant, Ambleside, United Kingdom
4. Maison, Medard, Boulleret, France
5. Ristorante, Villa Crespi, Orta San Giulio, Italy
6. Avarta, Chennai, Madras, India
7. Akira Back, Bangkok, Thailand
8. Paul Ainsworth at No. 6, Padstow, United Kingdom
9. PIC, Valence, France
10. Sachi Heliopolis, Cairo Egypt

(Source: tripadvisor.in)

Tripadvisor’s Best Of The Best Hotels, Traveler’s Choice Awards 2023

1. Rambagh Palace, Jaipur, India
2. Ozen Reserve Bolifushi, Luxury All-Inclusive
3. Hotel Colline de France, Gramado, Brazil
4. Shangri-La The Shard, London, United Kingdom
5. The Ritz-Carlton, Hong Kong, China
6. JW Marriott Marquis Hotel, Dubai, United Arab Emirates
7. Romance Istanbul Hotel, Istanbul, Türkiye
8. Ikos Dassia, Corfu, Greece
9. Ikos Andalusia, Estepona, Spain
10. Padma Resort Ubud, Puhu, Indonesia

(Source: tripadvisor.in)

Tripadvisor’s Best Of The Best Beaches, Traveler’s Choice Awards 2023

1. Praia da Falésia, Olhos de Agua, Portugal
2. Spiaggia dei Conigli, Lampedusa, Italy
3. La Concha Beach, San Sebastian – Donostia, Spain
4. Ka’anapali Beach, Lahaina, Maui, Hawaii
5. Grace Bay Beach, Turks and Caicos
6. Anse lazio, Praslin Island, Seychelles
7. Manly Beach, Sydney, Australia
8. Eagle Beach, Palm- Eagle Beach, Aruba
9. Siesta Beach, Siesta Key, Florida
10. Varadero Beach, Varadero, Cuba

(Source: tripadvisor.in)

Tripadvisor’s Best Of The Best Things To Do, Traveler’s Choice Awards 2023

1. Grand Circle Island and Haleiwa 9-hour Tour, Honolulu, Oahu, Hawaii
2. Half-Day Thai Cooking Class at Organic Farm in Chiang Mai, Thailand
3. All-Inclusive Ubud Tour, Ubud, Indonesia
4. Dubai Red Dunes ATV, Camels, Stargazing & 5-star BBQ Al Khayma Camp, Dubai, United Arab Emirates
5. Best DMZ Tour Korea from Seoul (Red suspension Bridge Optional), Seoul, South Korea
6. Reykjavik Food Walk – Local Foodies Adventure in Iceland, Reykjavik, Iceland
7. Amsterdam Canal Cruise with live guide and Onboard bar, Amsterdam, Netherlands
8. Small-Group Explore Angkor Wat Sunrise Tour with Guide from Siem Reap, Cambodia
9. San Juan Guided snorkeling tour, San Juan, Puerto Rico
10. Hanoi Jeep Tours, Food + Culture+ Fun by Vietnam Army Legend Jeep, Hanoi, Vietnam

(Source: tripadvisor.in)

Most Expensive Luxury Cruise Trips Listed On Tripadvisor Worldwide

(Source: statista.com)

Unveiling The Secrets Of Tripadvisor’s Success In 2024 And Beyond

Tripadvisor.com, a household name in the travel industry, continues to thrive in 2024. But what’s the magic formula behind its success? Let’s delve into the strategies that keep Tripadvisor on top, explore the future of online travel booking, and see how Tripadvisor compares to the competition.

The Power Of User-Generated Content: Reviews and Forums

Tripadvisor’s core strength lies in its user-generated content. Millions of travelers share their honest reviews of hotels, restaurants, attractions, and experiences, creating a treasure trove of information for potential travelers allowing them to make informed decisions based on real-world experiences.

Additionally, Tripadvisor’s interactive forums provide a platform for travelers to connect, ask questions, and get personalized recommendations. This fosters a sense of community and trust, making Tripadvisor a valuable resource for planning trips.

Continuous Innovation: Evolving With Traveler Needs

Tripadvisor isn’t resting on its laurels. They constantly innovate to meet changing traveler needs. Here are some ways they’re staying ahead of the curve:

• Metasearch capabilities: Tripadvisor integrates with various booking platforms, allowing users to compare prices and find the best deals across hotels, flights, and vacation rentals.
• Focus on experiences: Travelers today crave unique experiences. Tripadvisor recognizes this by showcasing tours, activities, and local events alongside traditional accommodation options.
• Mobile-first approach: With the rise of mobile travel planning, Tripadvisor prioritizes a user-friendly mobile app for on-the-go research and booking.

Is Tripadvisor The Best Choice For Booking?

Tripadvisor doesn’t directly sell travel packages or book hotels. Instead, it acts as a giant travel guide and comparison platform. Here’s how Tripadvisor positions itself:

• Unbiased Reviews: User-generated content offers a more objective perspective compared to travel agency recommendations.
• Price Comparison: Tripadvisor integrates with various booking platforms, allowing users to find the best deals available.
• Variety of Options: From budget-friendly hostels to luxury resorts, Tripadvisor caters to a wide range of travel styles and budgets.

However, some travelers prefer the convenience of one-stop booking platforms that handle flights, hotels, and activities all at once.

The Tripadvisor Revenue Model: How Do They Make Money?

Tripadvisor generates revenue through several channels, but it only takes a shortcut from bookings made on other platforms. Here’s how they profit:

• Subscription Services: Tripadvisor Plus offers premium features like exclusive discounts and travel perks for a subscription fee.
• Cost-per-Click Advertising: Travel companies and destinations pay to have their listings appear prominently on Tripadvisor searches.
• Commission-Based Bookings: For a small portion of bookings made directly through their platform (e.g., restaurants), Tripadvisor might earn a commission from the business.

Listing Your Business On Tripadvisor: Eligibility And Benefits

Almost any travel-related business can be listed on Tripadvisor, including:

• Hotels and resorts
• Restaurants and cafes
• Attractions and activities
• Vacation rentals
• Tour operators

Listing your business is free, but there are benefits to paid advertising options that increase visibility and attract more customers.

Tripadvisor In 2024: Key Facts

Here’s a quick snapshot of Tripadvisor’s current standing:

• Traffic: Tripadvisor remains a top travel website with a global ranking of #201, according to Similarweb [March 2024] data.
• Revenue: While specific figures for 2024 have yet to be released, their 2020 revenue was reported to be around $1.4 billion.
• User Base: Tripadvisor boasts millions of monthly visitors who rely on its reviews and resources.

The Future Of Online Travel Booking

The online travel booking landscape is constantly evolving. Here are some trends that might shape Tripadvisor’s future:

• Personalization: Travelers expect a more personalized experience. Tripadvisor could leverage user data and preferences to suggest customized itineraries and deals.
• Artificial intelligence: AI can analyze user reviews and travel patterns to optimize search results and offer more relevant recommendations.
• Focus on Sustainability: Eco-conscious travelers are on the rise. Tripadvisor could highlight sustainable travel options and partner with eco-friendly businesses.

Conclusion

Tripadvisor’s success hinges on its user-centric approach, continuous innovation, and ability to adapt to changing travel trends. By empowering travelers with reliable information and a diverse range of options, Tripadvisor remains a powerful force in the online travel industry.

So, whether you’re a seasoned explorer or a first-time traveler, Tripadvisor offers a valuable resource to navigate the exciting world of travel. Here are some additional points to consider.

Tripadvisor vs. The Competition

While Tripadvisor reigns supreme in the user-generated review space, competition exists. Here’s a quick comparison:

• Booking.com, Expedia: These platforms directly handle bookings and offer competitive deals. However, they might need more detailed user reviews and community aspects of Tripadvisor.
• Airbnb: This platform focuses on vacation rentals and offers unique accommodation options. However, the review system for traditional hotels might not be as comprehensive as Tripadvisor’s.
• Social Media: Platforms like Instagram and Facebook are increasingly used for travel inspiration. However, the information might not be as reliable or verified as on Tripadvisor.

Ultimately, the best platform depends on your specific needs and preferences. Tripadvisor excels as a starting point for research, inspiration, and price comparison, while other platforms might be more convenient for booking specific travel arrangements.

Becoming A Savvy Tripadvisor User

Here are some tips to maximize your Tripadvisor experience:

• Read Reviews with a Critical Eye: Not all reviews are created equal. Look for detailed and balanced reviews mentioning specific aspects of their experience.
• Filter by Traveler Type: Tripadvisor allows you to filter reviews based on traveler types (families, couples, solo travelers) for a more relevant perspective.
• Utilize the Forums: Don’t hesitate to ask questions in the forums. You can gain valuable insights from fellow travelers and locals.
• Compare Prices Across Platforms: Don’t book the first deal you see on Tripadvisor. Use their price comparison tool and explore other booking platforms before making a decision.

Conclusion

In its 20th year (founded in 2004), Tripadvisor continues to evolve and adapt to the ever-changing travel landscape. By prioritizing user experience, embracing innovation, and offering a diverse range of travel resources, it remains a trusted travel companion for millions of explorers worldwide, as proven by Tripadvisor Statistics. So, pack your bags, leverage the power of Tripadvisor, and get ready to create unforgettable travel memories!

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